The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton

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TextPublication details: London: Prentice Hall, c2000Description: x, 262p. : ills. ; 25cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 HAT (Browse shelf(Opens below))	1	Available	T0001530

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Previous	658.8 BES Market-based management : strategies for growing customer value and profitability	658.8 BRU Relationship marketing : management of customer relationships	658.8 EGA Relationship marketing : exploring relational strategies in marketing	658.8 HAT The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives	658.8 HIL Marketing communications : interactivity, communities and content	658.8 HOO Marketing strategy and competitive positioning	658.8 JOB Foundations of marketing	Next

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