Relationship marketing : exploring relational strategies in marketing / John Egan

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TextPublication details: Harlow: Prentice Hall; c2008Edition: 3rd edDescription: xxi,311p. : ills. ; 25cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 EGA (Browse shelf(Opens below))	1	Available	T0001529

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Previous	658.8 AND Business market management : understanding, creating and delivering value	658.8 BES Market-based management : strategies for growing customer value and profitability	658.8 BRU Relationship marketing : management of customer relationships	658.8 EGA Relationship marketing : exploring relational strategies in marketing	658.8 HAT The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives	658.8 HIL Marketing communications : interactivity, communities and content	658.8 HOO Marketing strategy and competitive positioning	Next

Includes bibliographical reference and index

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