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Essentials of marketing : a global- managerial approach / William D. Perreault, E. Jerome McCarthy

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Material type: Text

TextPublication details: Boston: McGraw- Hill, c2006.Edition: 10th edDescription: xl, 638p. : ills. (some col.). 28cm. Includes C.DISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	1	Available	T0001677
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	2	Available	T0001678
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	3	Available	T0001679

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Previous	658.8 PER Essentials of marketing : a marketing strategy planning approach	658.8 PER Essentials of marketing : a global- managerial approach	658.8 PER Essentials of marketing : a global- managerial approach	658.8 PER Essentials of marketing : a global- managerial approach	658.8 PER Application in basic marketing : clippings from the popular business press	658.8 PER Application in basic marketing : clippings from the popular business press	658.8 STE Marketing channels	Next

Includes index

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