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International marketing : a global perspective / Hans Muhlbacher, Helmuth Leihs and Lee Dahringer

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Material type: Text

TextPublication details: Holborn : Thomson, c2006.Edition: 3rd edDescription: xxxviii, 737p. : ills.(some col.) 28cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 MUH (Browse shelf(Opens below))	1	Available	T0001676

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Previous	658.8 MAM An Analysis of Rheodore Levitt's marketing Myopia	658.8 MAM An Analysis of Rheodore Levitt's marketing Myopia	658.8 MAR Marketing : real people, real decisions	658.8 MUH International marketing : a global perspective	658.8 PER Essentials of marketing : a marketing strategy planning approach	658.8 PER Essentials of marketing : a marketing strategy planning approach	658.8 PER Essentials of marketing : a global- managerial approach	Next

Includes index

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