Application in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

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TextPublication details: Boston: McGraw Hill, c2005Description: vii,215p. : ills. ; 25cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	1	Available	T0001670
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	2	Available	T0001671

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Previous	658.8 PER Essentials of marketing : a global- managerial approach	658.8 PER Essentials of marketing : a global- managerial approach	658.8 PER Application in basic marketing : clippings from the popular business press	658.8 PER Application in basic marketing : clippings from the popular business press	658.8 STE Marketing channels	658.812 STE Customer service on the internet : building relationships, increasing loyality and staying competitive	658.827 KEL Strategic brand management : building, measuring and managing brand equity	Next

Includes index

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