Marketing and the internet : conceptual foundations / Eloise Coupey

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Material type: Text

TextPublication details: Upper Saddle River: Prentice Hall, c2001.Description: xxi,362p. : ills, ; 24cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.84 COU (Browse shelf(Opens below))	1	Available	T0001692

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Previous	658.83 HUL Fundamentals of futures and options markets	658.83 SOL Consumer behavior : buying, having and being	658.8342 CON Consumer behavior : a Europian perspective	658.84 COU Marketing and the internet : conceptual foundations	658.84 ELE Electronic commerce 2008 : a managerial perspective	658.84 ELE Electronic commerce 2006: a managerial perspectives	658.84 INC Developing distributed and e-commerce applications	Next

Includes bibliographical references and index

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