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Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells

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Material type: Text

TextPublication details: Upper Saddle River: Prentice Hall, c2009Edition: 8th edDescription: 686p. : ills. (some col.) ; 28cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	659. 1 MOR (Browse shelf(Opens below))	1	Available	T0001727

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Previous	658.87 MOH Selecting inventory management and control models ; A search for assumptions	658.872 ELE Electronic commerce 2002 : a managerial perspective	658.872 KRI E-commerce management : text and cases	659. 1 MOR Advertising : principles and practice	681.145078 VAS Using financial and business calculators	681.7631 AMI Introductory research methodology : East African applications /	681.7631 AMI Introductory research methodology : East African applications /	Next

Includes index

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