Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008.Description: xxvi, 829 p. : ill. ; 25 cmISBN: - 9780273706328
- 658.827 KEL
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.827 KEL (Browse shelf(Opens below)) | 3 | Available | 0062825 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 0058966 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.827 KEL (Browse shelf(Opens below)) | 2 | Available | 0058965 |
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| 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.82722 BRA Brand management / | 658.82722 BRA Brand management / |
Includes bibliographical references and index.
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