Strategic management : concepts and cases / Fred R. David
Material type:
TextPublication details: New Dehli : PHI Learning, ©2009.Edition: 12th edDescription: xxxi, 336, 326 p. : ill. (chiefly color), map ; 29 cmISBN: - 9788120335660
- 658.4012 DAV
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 DAV (Browse shelf(Opens below)) | 1 | Available | 0060865 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 DAV (Browse shelf(Opens below)) | 2 | Available | 0064980 |
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| 658.4012 CRA Crafting and executing strategy : the quest for competitive advantage : concepts & cases / | 658.4012 CRA Strategic management | 658.4012 DAV Strategic management : concepts and cases | 658.4012 DAV Strategic management : concepts and cases | 658.4012 DAV Strategic management : concepts and cases | 658.4012 DAV Strategic management : concepts and cases | 658.4012 DAV Strategic management : concepts and cases |
Part 1: Overview of strategic management
The nature of strategic management
Cohesion case: Walt Disney Company, Inc
2008
Part 2: Strategy formulation
The business vision and mission
The external assessment
The internal assessment
Strategies in action
Strategy analysis and choice
Part 3: Strategy implementation
Implementing strategies: management and operations issues
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues
Part 4: Strategy evaluation
Strategy review, evaluation, and control
Part 5: Strategic management case analysis
How to prepare and present a case analysis
eng
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