Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier.

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TextPublication details: New Delhi ; Response Books, c1999.Description: 359 p. : ill. ; 22 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 XAV (Browse shelf(Opens below))	3	Available	0057798

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Previous	658.802 URB Advanced marketing strategy : phenomena, analysis, and decisions /	658.802 URB Advanced marketing strategy : phenomena, analysis, and decisions /	658.802 WIL The fundamentals and practice of marketing /	658.802 XAV Strategic marketing : a guide for developing sustainable competitive advantage /	658.802 XAV Strategic marketing : a guide for developing sustainable competitive advantage /	658.804 BIE Selling and sales management	658.804 MUK Industrial marketing	Next

Includes bibliographical references and indexes.

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