New products and diversification / Peter M. Kraushar.

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Material type: Text

TextPublication details: London : Business Books, 1977.Edition: 2d edDescription: x, 212 p., [1] leaf of plates : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.575 KRA (Browse shelf(Opens below))	1	Available	0026860

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Previous	658.575 KER Strategic product creation : deliver customer satisfaction from every level of your company /	658.575 KER Strategic product creation : deliver customer satisfaction from every level of your company /	658.575 KER Strategic product creation : deliver customer satisfaction from every level of your company /	658.575 KRA New products and diversification /	658.575 PRO Product development : meeting the challenge of the design-marketing interface /	658.575 PRO Product development : meeting the challenge of the design-marketing interface /	658.575 THO New product development : managing and forecasting for strategic success /	Next

Includes bibliographical references and index.

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