Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.
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TextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN: - 0618251510 (student ed.)
- 0618251502 (exam copy)
- Foundations of marketing
- 658.822 PRI
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.822 PRI (Browse shelf(Opens below)) | 1 | Available | 0058112 |
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| 658.814 BAI Elements of direct marketing / | 658.818 CLI Marketing analysis and forecasting | 658.82 BUR Promotion management / | 658.822 PRI Pride-Ferrell foundations of marketing / | 658.827 CHE Understanding brands : creating success | 658.827 CHE Understanding brands / | 658.827 DUN IMC : using advertising and promotion to build brands |
Includes bibliographical references and indexes.
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