Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By:

Contributor(s):

Material type: Text

TextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:

Subject(s):

DDC classification:

Online resources:

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available	0067487
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	2	Available	0067488

Total holds: 0

Previous								Next
Previous	658.8 KOT Marketing management /	658.8 KOT Marketing management : analysis, planning, implementation, and control /	658.8 KOT Marketing management	658.8 KOT Social marketing : influencing behaviors for good /	658.8 KOT Social marketing : influencing behaviors for good /	658.8 KOT Marketing management /	658.8 KOT Marketing management /	Next

Includes bibliographical references (p. 403-427) and indexes.

eng.

There are no comments on this title.

to post a comment.