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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:
  • 0070489718 (alk. paper) :
Subject(s): DDC classification:
  • 658.8 GUI
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 GUI (Browse shelf(Opens below)) 1 Available 0044963
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Includes bibliographical references and index.

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