Marketing research essentials / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan
Material type:
TextPublication details: Brantford : W. Ross MacDonald School Resource Services Library, 2011.Description: Various pagings : col ill. ; 27 cmISBN: - 9780470154113
- 658.83 McD
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 McD (Browse shelf(Opens below)) | 1 | Available | 0079032 |
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| 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 McD Marketing research essentials | 658.83 McG The practice of market research : an introduction / | 658.83 MER Implementable marketing research | 658.83 MER Implementable marketing research |
Includes index
Includes SPSS student version software 16.0
Suitable for use with adaptive technology for the print disabled
Includes index.
eng.
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