Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0133768562 (hardback : alk. paper)
- 658.83 MAL
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | 0058162 |
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| 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Basic marketing research : applications to contemporary issues / | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach |
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
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