The Commercial connection : advertising and the American mass media / edited by John W. Wright.
Material type:
TextSeries: Delta bookPublication details: New York : Dell Pub. Co., c1979.Description: xiii, 347 p. ; 21 cmISBN: - 0440552869
- 659.10973 WRI
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.10973 WRI (Browse shelf(Opens below)) | 1 | Available | 0030530 |
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| 659.1 WEL Advertising principles and practice / | 659.1068 JET Advertising management / | 659.1068 JET Advertising management / | 659.10973 WRI The Commercial connection : advertising and the American mass media / | 659.111 ADA Common sense in advertising | 659.1965815 BID Financial advertising and public relations | 659.2 BAS Public relations : the profession and the practice / |
Bibliography: p. [345]-347.
eng
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