Advertising communications & promotion management / John R. Rossiter and Larry Percy.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. ; 26 cmISBN:

Other title:

Subject(s):

DDC classification:

Online resources:

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 ROS (Browse shelf(Opens below))	1	Available	0058182

Total holds: 0

Previous								Next
Previous	659.1 PEE Management of international advertising : a marketing approach /	659.1 PEE Management of international advertising : a marketing approach /	659.1 PER Strategic advertising management /	659.1 ROS Advertising communications & promotion management /	659.1 ROS Dvertising communicatios & promotion management : Instructor's manual to accompany	659.1 SET The practice of public relations	659.1 SET The practice of public relations	Next

Includes bibliographical references and indexes.

eng

There are no comments on this title.

to post a comment.