Understanding brands / Peter Cheverton.
Material type:
TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2006.Description: x, 139 p. : ill. ; 22 cmISBN: - 074944665X (pbk.)
- 658.827 CHE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.827 CHE (Browse shelf(Opens below)) | 1 | Available | 0060882 |
Total holds: 0
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
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