The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses / Strategies for building successful global business edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther. - Cambridge, U.K. ; New York : Cambridge University Press, 2004. - xxii, 451 p. ; 24 cm.

Includes bibliographical references and indexes.


eng.

0521835712 TZS 12,000/=


Strategic alliances (Business)
International business enterprises

658.049 INS