McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm H.B. McDonald 
 - 4th ed. 
 - Oxford :  Butterworth Heinemann,  1999. 
 - xv, 578 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>07506441169  TZS 25,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 McD