TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 07506441169
U1  - 658.8 McD 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Communication in marketing
N1  - Includes index
ER  -