Strategic management and competitive advantage : concepts and cases
/ Jay B. Barney and William S. Hesterly
- 6th ed. Global Edition
- Harlow : Pearson, c 2019.
- various pagination : col. ill.; 26 cm.
Includes bibliographic references and index.
PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index
"Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis."--Provided by publisher
eng.
9781292258041 TZS 281,996/=
Business and Management Business planning Business planning Case studies Competition Case studies Industrial management Industrial management Case studies Strategic planning Case studies