TY  - BOOK
AU  - Hollensen, Svend
AU  - Opresnil, Marc Olver 
TI  -  International marketing : principles and practice : : a management-oriented approach
SN  -  9798474275802
U1  - 658.84 HOL 
PY  - 2021///
CY  - Germany : 
PB  - Opresnik Management Consulting, 
KW  - Export marketing
KW  - International business enterprises
KW  - Market entry strategies
KW  - International marketing
KW  - post COVID-19 challenges
N1  - Includes references
ER  -