Henry, Anthony,

Understanding strategic management / Anthony E. Henry. - 4th ed. - Oxford : University Press, c 2021 - xix, 387 p. : 25 cm.

Includes index

pt. 1. What is Strategy? What is Strategy?
pt. 2. Strategic Analysis. Evaluating the Macro-environment
Industry Analysis
The Organization: Value-Creating Activities
The Internal Environment: A Resource-Based View of Strategy
pt. 3. Strategy Formulation. Business Strategy
Corporate Strategy
International Strategy
pt. 4. Strategy Implementation. Organizational Structures and Strategic Change
Strategic Leadership
Corporate Governance and Corporate Social Responsibility

Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.


eng.

9780198859833 TZS 223,194/= 019885983X


Strategic planning.
Management.
Strategic formulation
Business and Management
Strategic analysis
Strategic planning

658.4012 HEN