Ruvio, Ayalla <br/><br/>
Consumer behavior 
/  Ayalla Ruvio  and Dawn Iacobucci  
 - Hoboken,   John Wiley & Sons, Inc.,  2024. 
 - 368 p. :  co.  ill.;  26 cm. 
<br/><br/>Includes index 
<br/><br/> The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>1119912415  TZS 319,307/= 9781119912415  TZS 319,307/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer motivation and emotion<br/>Consumers --attitude
<br/><br/><label>Dewey Class. No.: </label>658.8342 RUV