TY  - BOOK
AU  - Ruvio, Ayalla
AU  -  Iacobucci,  Dawn
TI  - Consumer behavior
SN  - 1119912415
U1  - 658.8342 RUV 
PY  - 2024///
CY  -  Hoboken, 
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
KW  - Consumer motivation and emotion
KW  - Consumers
KW  - attitude
N1  - Includes index; Includes index
N2  - The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read
ER  -