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  <titleInfo>
    <title> Essentials of consumer behavior</title>
    <subTitle>an applied approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>STEPHEN, D.L</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>c 2023</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>viii, 215p. : col. ill. ; 23 cm.</extent>
  </physicalDescription>
  <abstract>This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.</abstract>
  <note type="statement of responsibility">/ Debra L. Stephens</note>
  <note>Includes references p. (207-209) and index</note>
  <note>eng.</note>
  <subject>
    <topic>Consumer behavior</topic>
  </subject>
  <subject>
    <topic>Consumer welfare</topic>
  </subject>
  <subject>
    <topic>Consumer values</topic>
  </subject>
  <classification authority="ddc">658.8342 STE</classification>
  <identifier type="isbn">9780367426866</identifier>
  <identifier type="isbn">9780367426880</identifier>
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    <recordContentSource authority="marcorg">MUL</recordContentSource>
    <recordChangeDate encoding="iso8601">20250513112048.0</recordChangeDate>
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