TY  - BOOK
AU  - STEPHEN, D.L
TI  -  Essentials of consumer behavior : : an applied approach
SN  - 9780367426866
U1  - 658.8342 STE 
PY  - 2023///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Consumer welfare
KW  - Consumer values
N1  - Includes references p. (207-209) and index
N2  - This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach
ER  -