Hair, Joseph F., (University of South Alabama) <br/><br/>
Essentials of marketing research / 
Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) 
 - Sixth edition. 
 - xx,  428 pages :  color illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- 
<br/><br/><label>ISBN: </label>9781265217181  TZS 110,697/= 9781265788049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing survey 
<br/><br/><label>Dewey Class. No.: </label>658.83