TY  - BOOK
AU  - Hair,Joseph F.,(University of South Alabama)
AU  - Ortinau,David J.
AU  - Harrison,Dana E.
TI  - Essentials of marketing research
SN  - 9781265217181
U1  - 658.83 
KW  - Marketing research
KW  - Marketing survey
N1  - Includes bibliographical references and index
N2  - "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
ER  -