Business research methods 
/ Boris F. Blumberg (Author),  Claire MacRae (Author),  Donald R. Cooper (Author),  Pamela S. Schindler (Author) 
 - 5th. ed. 
 - Maidenhead :  McGraw-Hill,   c2025. 
 - xvi, 356 p.   ill. ;  27 cm. 
<br/><br/>Includes index (p. 343 - p. 356 ) 
<br/><br/>Chapter 1. The nature of business and management research<br/>Chapter 2. The research process and proposal<br/>Chapter 3. Literature review<br/>Chapter 4. Ethics in business and management<br/>Chapter 5. Quantitative and qualitative research<br/>Chapter 6. Sampling strategies<br/>Chapter 7. Primary data collection with surveys<br/>Chapter 8. Questions and measurement<br/>Chapter 9. Secondary data and archival sources<br/>Chapter 10. Content analysis and other qualitative approaches<br/>Chapter 11. Case studies<br/>Chapter 12. Experiment 
<br/><br/> This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781526849755  TZS 167,040/= 1526849755 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research<br/>Business--Research--Methodology<br/>Research--Methodology<br/>Management research<br/>Research process  <br/>Research proposal<br/>Business ethics
<br/><br/><label>Dewey Class. No.: </label>650.072 BUS