TY  - BOOK
AU  - Blumberg, Boris F. 
AU  -   MacRae , Claire
AU  - Cooper, Donald R. 
AU  - Schindler,  Pamela S. 
TI  - Business research methods
SN  - 9781526849755
U1  - 650.072 BUS 
PY  - 2025///
CY  - Maidenhead
PB  - McGraw-Hill
KW  - Business--Research
KW  - Business--Research--Methodology
KW  - Research--Methodology
KW  - Management research
KW  - Research process
KW  - Research proposal
KW  - Business ethics
N1  - Includes index (p. 343 - p. 356 ); Chapter 1. The nature of business and management research
Chapter 2. The research process and proposal
Chapter 3. Literature review
Chapter 4. Ethics in business and management
Chapter 5. Quantitative and qualitative research
Chapter 6. Sampling strategies
Chapter 7. Primary data collection with surveys
Chapter 8. Questions and measurement
Chapter 9. Secondary data and archival sources
Chapter 10. Content analysis and other qualitative approaches
Chapter 11. Case studies
Chapter 12. Experiment
N2  - This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be
ER  -