Ghauri, Pervez N. <br/><br/>
International marketing / 
Pervez N. Ghauri (Author) and Philip R. Cateora (Author) 
 - 5th ed. 
 - London :  McGraw-Hill,  c2024. 
 - xxvi,626 p. :   col. ill. ;  26 cm. 
<br/><br/>Includes indexes ( p.590 - p.626). 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781526848598  TZS 110,697/= 1526848597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>International marketing strategies<br/>Marketing strategies<br/>Exporting and logistics<br/>Promotion and advertising
<br/><br/><label>Dewey Class. No.: </label>658.84 GHA