TY  - BOOK
AU  - Ghauri,Pervez N.
AU  -  Ghauri, Pervez N.
AU  - Cateora, Philip R. 
TI  - International marketing
SN  - 9781526848598
U1  - 658.84 GHA 
PY  - 2024///
CY  - London
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
KW  - International marketing strategies
KW  - Marketing strategies
KW  - Exporting and logistics
KW  - Promotion and advertising
N1  - Includes indexes ( p.590 - p.626)
ER  -