LEE, K. <br/><br/>
Global marketing management  changes, new challenges and strategies/ 
Kiefer Lee and Steve carter 
 - 3rd ed. 
 - United Kingdom :  Oxford university press,  c 2012. 
 - xxiv, 578 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index (p. 563-578) 
<br/><br/> Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780199609703  TZS 297,799/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Global marketing<br/>Consumer
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE