TY  - BOOK
AU  - LEE,K.
TI  - Global marketing management: changes, new challenges and strategies
SN  - 9780199609703
U1  - 658.84 LEE 
PY  - 2012///
CY  - United Kingdom
PB  - Oxford university press
KW  - Marketing management
KW  - Global marketing
KW  - Consumer
N1  - Includes bibliographical references and index (p. 563-578)
N2  - Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment
ER  -