WEBSTER, F.E <br/><br/>
Industrial marketing strategy 
/ Frederick E. Webster 
 - 3rd ed. 
 - New York  John Wiley & Sons Inc.  c 1984. 
 - xiii, 365p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.<br/> 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780471119890  186,954/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Industrial procurement<br/>Industria marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 WEB