TY  - BOOK
AU  - WEBSTER, F.E
TI  - Industrial marketing strategy
SN  - 9780471119890
U1  - 658.802 WEB 
PY  - 1984///
CY  - New York
PB  - John Wiley & Sons Inc.
KW  - Marketing
KW  - Industrial procurement
KW  - Industria marketing
N1  - Includes bibliographical references and index
N2  - Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications

ER  -