CZINKOTA, M.R <br/><br/>
International marketing  
/Michael R. Czinkota (Author),  Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) 
 - 11th ed. 
 - Boston :  Cengage,  c 2023. 
 - xxix, 604 p. :  col. ill.;   28 cm. 
<br/><br/>Includes index (p.585 - p. 604). 
<br/><br/>Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780357445129  TZS 200,726/= 0357445120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.<br/>International marketing environment<br/>Marketing mix--Global<br/>Global customers
<br/><br/><label>Dewey Class. No.: </label>658.84 CIZ