TY  - BOOK
AU  - McDANIEL C.
AU  - GATES, R.
TI  - Marketing research essentials
SN  - 9781119586494
U1  - 658.83 McD 
PY  - 2018///
CY  - Brantford : 
PB  - John Wiley & Sons Inc
KW  - Marketing research
KW  -  Research ethics
KW  - Consumer
N1  - Includes index
ER  -