Business in networks :
/Håkan Håkansson, David Ford, Lars-Erik Gadde, Ivan Snehotaand Alexandra Waluszewski
- United Kingdom John Wiley & Sons Ltd, c 2009
- x, 308p. : ill. ; 24 cm.
A jungle or a rainforest? Interaction as a way to deal with relatedness, variety, and motion Analyzing business interation Doing business : exploiting time and space Interaction and resources Interaction and activities Interaction and actors Management and business relationships Managing in the business network
This book provides an overview of the process of business interaction and an explanation of how companies work with each other interactively in business networks. It draws conclusions about the way that business evolves and develops and about how companies can operate effectively in an interactive world
eng.
9780470749630 233,053/=
Business networks Industrial marketing Industrial purchasing