MARSHALL, G.W (Author) <br/><br/>
Marketing management  
/Greg W. Marshall and Mark W. Johnston 
 - 4th ed.  Student edition 
 - New York:  McGraw Hill,   c 2023. 
 - xxiv,435 p.:  col. ill. ;   28 cm 
<br/><br/>Includes references and index p. 405 - 435 
<br/><br/>Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling<br/> 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781260598230  TZS 110,697/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Market research<br/>Market service
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR