TY  - BOOK
AU  - MARSHALL, G.W (Author)
AU  - JOHNSON, M.W 
TI  -  Marketing management 
SN  - 9781260598230
U1  - 658.8 MAR 
PY  - 2023///
CY  - New York
PB  - McGraw Hill, 
KW  - Marketing
KW  - Market research
KW  - Market service
N1  - Includes references and index p. 405 - 435; Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling

ER  -