TY  - BOOK
AU  - DIXON, M.
TI  - The effortless experience : : conquering the new battleground for customer loyalty
SN  - 9780241003305
U1  - 658.812 DIX 
PY  - 2013///
CY  - New York
PB  - Portfolio
KW  - Experience
KW  - Customers
KW  - Service expectations
N1  - Includes references and index
N2  - Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty
ER  -