SAUNDERS, M <br/><br/>
Research methods for business students  
/ Mark N.K.Saunders (Author), Philip Lewis (Author) and Adrian Thornhill (Author) 
 - 9th ed. 
 - England:  Pearson    c 2023. 
 - xxvii, 860p. :   col. ill. ;  27 cm 
<br/><br/>Includes index (p.839-851) 
<br/><br/>Research, reflective diaries and the purpose of this book<br/>Generating a research idea and developing your research proposal<br/>Critically reviewing the literature<br/>Understanding research philosophy and approaches to theory development<br/>Formulating the research design<br/>Negotiating access and research ethics<br/>Selecting samples<br/>Obtaining and evaluating secondary data<br/>Collecting primary data using observation<br/>Collecting primary data using interviews and diaries<br/>Collecting primary data using questionnaires<br/>Analysing data quantitatively<br/>Analysing data qualitatively<br/>Writing and presenting the project report 
<br/><br/> This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research." -- Provided by Publisher 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781292402727  TZS304,232/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Research Data processing<br/>Business Research Methodology<br/>Business Research Data processing
<br/><br/><label>Dewey Class. No.: </label>650.072 SAU