Strategic management  / 
Richard L. Lynch (Author), Oliver Barish (Author),  Vinh Sum Chau (Author), Charles Thornton (Author) and Karl S.R. Warner (Author) 
 - 10th ed. 
 - London :  Sage,  c2024. 
 - xxv, 728 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes indexes (p.710 - p.728). 
<br/><br/>Introduction<br/>Strategic analysis and purpose<br/>Developing the strategy<br/>The implementation process<br/>Different strategy contexts 
<br/><br/> Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study." 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781529672558  TZS 193,015/= 9781529672565 1529672562 1529672554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning<br/>Entrepreneurial strategy<br/>Strategic analysis<br/>Business strategy
<br/><br/><label>Dewey Class. No.: </label>658.4012 STR