Hoyer, Wayne D.  <br/><br/>
Consumer behavior /  
Wayne D. Hoyer (Author), Deborah J. MacInnis (Author) and Rik Pieters (Author) 
 - 8th ed. 
 - Boston :   Cengage,  c2024. 
 - xviii,  536 p. :  col.  ill.;  27 cm. 
<br/><br/>Includes reference (p. 479 - p. 488) and indexes ( p. 499 - p. 536) 
<br/><br/>Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes.Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society. 
<br/><br/> Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780357721292  TZS 184,334/= 0357721292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Textbook<br/>Consumer motivation and emotion<br/>Consumers --culture<br/>Understanding consumer behavior.<br/>Information search<br/>Consumer ethics
<br/><br/><label>Dewey Class. No.: </label>658.834 HOY