TY  - BOOK
AU  - Hoyer, Wayne D. 
AU  -  MacInnis,  Deborah J.
AU  -  Pieters, Rik
TI  - Consumer behavior / 
SN  -  9780357721292
U1  - 658.834 HOY 
PY  - 2024///
CY  - Boston : 
PB  - Cengage
KW  - Consumer behavior
KW  - Textbook
KW  - Consumer motivation and emotion
KW  - Consumers
KW  - culture
KW  - Understanding consumer behavior
KW  - Information search
KW  - Consumer ethics
N1  - Includes reference (p. 479 - p. 488) and indexes ( p. 499 - p. 536); Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes.Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society
N2  - Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment
ER  -