Small business management :   launching and growing entrepreneurial ventures 
/ Justin G. Longenecker (Author),  J. William Petty (Author),  Leslie E. Palich (Author),  Frank Hoy (Author 
 - 20th ed. 
 - Australia  Cengage,  c 2023. 
 - xxiii,712p. :  col. ill. ;  28cm. 
<br/><br/>Icludes index 
<br/><br/>Entrepreneurship: a wolrd of opportunity<br/>Starting from scratch or joining and existing business<br/>Developing the new venture business plan<br/>Focusing on the customer: marketing growth strategies<br/>Managing growth in the small business 
<br/><br/> This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business." -- Publisher's website<br/> 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780357718803  TZS175,953/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business <br/>business Management
<br/><br/><label>Dewey Class. No.: </label>658.022 SMA